Crerar Library News

5 Content Marketing Techniques To Get More Traffic

There are books and tutorials full of content marketing techniques to get more traffic to your website or blog. But every marketer knows that it's more important to choose the most fruitful ones to increase your chances, considering that we don't have unlimited amounts of disposable time.

So, what are the most efficient methods to get more traffic out of your content marketing? How to tailor your content marketing strategy to get more benefits out of your actions?

1. Double your social media marketing

There's no secret that social media is on the rise and the most productive marketing channel right now. Marketers are getting more ROI out of the social media campaigns as prospects and customers prefer this type of communication over the more traditional ones like TV or newspaper. Actually, users prefer social media for almost every online need like entertainment, product discovery and shopping, learning and so on.

So the obvious thing to do, if you want more traffic to your website or blog, is to start paying more attention to the social media environment. Get the help of an amazing social media management and automation tool like Mass Planner, and start promoting your content on all the social platforms available right now, prioritizing, of course, the most efficient ones like Facebook, Instagram or Twitter.

It goes without saying that your content should be original and of a higher quality to capitalize on the social media strategies. You need to have attention grabbing headlines and long-form content that is thoroughly researched and documented.

2. Start using video

Video marketing is one of the most shared and liked form of content. Users prefer this type of content over other less engaging ones. Everybody have a performant video capturing device in their pockets, and the editing apps are accessible and easier to use than ever. You can create videos that can go viral; you just have to use your creativity and unique angles.

3. Embark in the live video trend

The video content is on the rise right now, but what's, even more, trending is the live video content. Starting with Snapchat, then with Facebook live videos and now with Instagram stories, people seem to enjoy being in the middle of the action.

This trend started in 2016 but will definitely take off in 2017. The advantages are countless; these are just some of them:

- You will build more trust with your followers, prospected customers and clients. They can observe you and your team in the spur-of-the-moment kind of way. This will humanize your brand and provide behind the scenes snaps at what you do, making your fans love and appreciate your work even more.

- You can get instant feedback. And we all know how useful is the feedback of your customers in building strong products.

But the best part is that you will also have fun while doing these live videos and on the long run your brand will grow strong.

How to Save Money on Great Business Software

Finding the best deals on business software can be a time consuming and sometimes not particularly productive process. Here are some ways that you can change that for the better.

Look for Names You Know

Getting a software discount on well-known products should be your first goal. Established products like Evernote, MailChimp, and so forth already have plenty of reviews online and have great reputations. This means you don’t have to pour through information on the software to figure out how it performs and, in some cases, what it even does.

If you can find a software discount on a product you already know and trust, take it. It cuts down on the time you spend looking around and it cuts down on the time you’ll need to learn the software, and may feasibly entail no learning curve at all, since you may know it already.

Be Wary of Free Offerings

Software discounts are great, up to a point. Be very wary if you’re offered free software. In the best case scenario, it will be shareware—sometimes called nagware—that will bother you to “upgrade” to the pro version once you load it on your computer. Expect limited functionality until you do upgrade. In the worst case scenario, it will be malware or a virus and you’ll end up paying a lot more for it than you would have for a legitimate product, excepting that those payments will all go toward repairing the damage that the software does.

Expect to pay for good software. It’s worth it and the market for software is competitive enough that you shouldn’t have to pay that much.

Make Sure It’s for Business

Not all software is really made for business. Before you get too excited about a software discount, consider the following questions:

• Is the software scalable?
• Does the company that makes it support it?
• Is it updated with any frequency?
• Are updates included with the price?
• Is there an enterprise version available?
• How many licenses does each purchase come with?

If you can’t answer these questions about business software, you don’t know it well enough to purchase it. You always need to be sure that the software you’re interested in is made for business, that’s currently being supported by the company that makes it and that you get enough licenses for business use when you purchase it.

Make Sure the Site Is Good

If you’re buying your business software off a site that sells a large selection of programs, make sure it’s a good one. They should have some sort of a review of each piece of software on their site and they should have detailed summaries and other information about the software you want to buy. To put it bluntly, they should be in the business of selling software, not surprises.

If you find a good site, remember that they likely have alternatives to pricier software you might have been considering for your business. Sometimes the best deals on business software are obtained by purchasing software that hasn’t become a market leader yet, but that has all the features it needs to achieve that status.

You should be able to find excellent software discounts off there, and some of them are substantial enough to enable a business to get software they may have thought was too expensive for them at present. As the business grows, that better software will generally go with it, reducing the cost of IT in the future and allowing the business to capitalize on its own successes.

Why web-developers need to learn how to design

The designer/developer conundrum has been going on for quite a while now. There seems to be a difference of opinion when it comes to the topic of developers venturing into design and vice versa. The question has become even more relevant in contemporary times when the rise of responsible web demands a perfect balance between visual aesthetics and programming precision. So why is it imperative for web developers to learn web design?
What follows are the five key reasons for web developers to learn web designing:

Rise of the responsive design:

Webpages are no longer accessed via a single screen. To adapt to the users with all shapes and sizes of screens, it is necessary to have a knack for design. To interpret the aesthetics of the responsive web and re-interpret them is one of the key skill-set for contemporary web designers. This is one of the key reasons for web developers to learn web design.

Work Efficiency

It follows naturally that possession of multiple skill allows one to be more efficient. The ability to design enables a developer to spot flaws and fix them on the go. This, in turn, increases work efficiency. Going back to your designer every time you need to make a tweak will interrupt your workflow and slow the project down.

Sometimes, the developers tend to forget that ultimately, it is the users they work for. Learning designing will help them keep in mind how the code will affect the outlook of the project.

Empathetic Communication

Analyse from your point of view. Just imagine how things would be if your designer knew even the basics like HTML and CSS. The same goes for you too. Basic knowledge regarding design can facilitate the communication between the designer and developer and develop a better team work. After all you will be able to talk in the jargons of designer and even advise on different aspects of design. Effective communication can be the backbone of your project. Developers need to learn web design in order to avoid miscommunication.

There is no doubt that web developers should learn to design. This will make them more dynamic and increase the efficiency and quality of work. Plus, the landscape of web designing is rapidly changing. A developer needs to be in touch with latest trends in web designs and the latest technologies associated with it. The rise of smartphones and tablets means that developer have to keep in mind the variety of screen through which the pages will be accessed. This is why it is now a must for web developers to learn web design.

Attracting prospective employers

Knowledge of both designing and developing makes one a hot cake amongst employer. The developer with the knowledge of design will not make you jack of all trades. Rather, you will be considered knowing these two important skill-sets will make you the perfect employee for job providers.

Whether you are a stand-alone developer looking for a full-time job or a freelancer hoping to make it big, learning these two skill sets will help you crack the job market.

What is Jck.drivesection.net?

If you have just noticed that strange Jck.drivesection.net pop­ups are displayed on the screen while you are browsing the Internet, it means that you have some adware program installed on your PC. It could be a program displaying search­based coupons or generating songs’ lyrics on YouTube. There are a lot of different programs that offer price comparison, special deals, coupons, and the like. As to the programs that display lyrics, it could be LyricsPlug, Lpmxp or any other adware program. Very often such programs have their official websites, but they are also very likely to be bundled with other free programs. In order to rid the browsers of Jck.drivesection.net pop­ups, pop­unders, and other types of advertisement, you should remove the adware program from the computer once you notice some unwanted changes.

Why do you need to remove Ndo.coreopti.net ?

Jck.drivesection.net is an advertising server which sends different advertisements to your computer in an attempt to lure you into visiting as many websites as possible. Every click is highly valuable, that is, the owner of the website earns money for every visit. Usually, the advertisements have nothing in common which the actual interests of the user. You may be invited to fill in some form in order to participate in a sweepstake, to visit an online gaming website, to download a computer application, to read some articles about the products that you should not eat, and so on. The program that provides you with Jck.drivesection.net pop­ups and other ads is not associated with Jck.drivesection.net and any other advertising domain to which you are exposed. Every website is likely to have its privacy policy, which means that once you access a website, you start interacting with it but not with Jck.drivesection.net or the program which is the cause of various advertisements.

How to remove Jck.drivesection.net?

In order to stop Jck.drivesection.net advertisements and prevent customized advertisements, implement a reputable spyware removal tool which is capable of adware removal. However, the programs that generates ads such as  ck.drivesection.net pop­ups are not the only in the wild, and you should make sure that the system is protected from Trojan horses, worms, rogue anti­spyware programs, and other threats.

Jck.drivesection.net Removal Instructions

Windows Vista and Windows 7

1. Open the Start menu.
2. Click Control Panel.
3. Select Uninstall a program.
4. Remove the unwanted adware program.

Windows XP

1. Click the Start button.
2. Select Control Panel.
3. Click Add or Remove Programs.
4. Uninstall the adware program.

Windows 8

1. Press Win+R and type in control panel.
2. Click OK.
3. Select the Uninstall a program option.
4. Remove the unwanted application.

Do not forget to scan the computer with reliable anti­spyware programs after the removal of the

unwanted program. For more information about computer threats visit – Computer Security Blog

How online scheduling software made my life easier

As a parent blogger, I have shared the ups and downs of raising a tribe. Today I am proud to say I have 4 (yes 4) teenagers age 13-17 and some days I long for the toddler years when life was simple. Recently, I am embarrassed to say, I had a complete meltdown. No matter how hard I tried I was unable to juggle our life schedules. Somewhere between sports, drama, girl scouts, field trips, driving school, PTA, jobs, pets I lost track of where I was going. I hit burnout BIG TIME. In this moment of crisis, my techno savvy 17 year old came to me with a "new idea."

Peter (my little Bill Gates) suggested we sign up for a free 30 day trial of the software, Booksteam. Booksteam is an online appointment scheduling software, generally used for small businesses that have a busy schedule. Pete thought, if it works for them, maybe it would work for us. I rolled my eyes and said, "Go for it." At this point, it couldn't get worse.

Truth is, my world instantly got a whole lot better. My family is now on its 4th month of using Booksteam with raving success. Here's how it works. Peter signed our family up and set up the initial calendar with all of our regular, weekly activities. From then on, each member of our family is responsible to login and set up their personal appointments, activities or upcoming meetings via their computer or smartphone. Everything ends up in one master calendar that I can view online. I know exactly who is doing what, and when I am expected to be where.

Next, we set up the automated reminder system. Each family member sets up a reminder for their scheduled appointments. A couple of the kids chose to be reminded via email. I chose the same thing. Suddenly, we knew where we were supposed to be and when. Each kid is responsible to add their own schedule into Booksteam. If there is a conflict of times or dates, they see it immediately, and are able to talk to me about the issue. Our little online group scheduling works very well for us.

Overall, this has been a simple, quick, parenting miracle. I am a big fan of Booksteam. It's affordable, easy to use and it keeps me sane. My suggestions? Try it!

Is SEO Dead?

SEO, or search engine optimization, is a process by which a webmaster seeks to make his or her website appear more highly on a search engine’s results pages by modifying the layout, organization, and overall structure of the site, and by playing with the distribution of keywords. SEO has, for many years now, been a powerful, common cool for developers of websites to deploy in conjunction with pretty designs, but as search engines have grown more advanced, some people have begun to ask whether or not SEO is “dead”. So, is it, or not? Find out more here.

The Logic: SEO’s Days are Done
Some people suggest that SEO no longer works because search engines are simply too smart to fall for the tricks. They reason that the days of PageRank putting a webpage that just lists all the keywords a customer is searching for and all the related long-tail keys near the top are over, so tailoring content is no longer useful. They also suggest that modifying layouts and the like doesn’t work, since the algorithms are no longer primarily using the keyword-stuffed content to determine rankings.

The Real Logic: An Expert’s Take on an Expert’s Issue
In reality, what’s happened is that search algorithms have gotten more and more sophisticated over the years, and as such, the old tricks, naturally, don’t work these days. But that doesn’t mean that SEO is irrelevant. To say so at all is to prove that one has, literally, zero knowledge of how the web works -- or, at least, no common sense at all. Search engines still have to determine a site’s rankings based on keywords in the content; they still ‘browse’ the site more easily if the layout is optimized; they still, in short, fundamentally do the same thing they did before. They just do it better now, by leaps and bounds.

So what does that mean for those interested in SEO? It means that the process is not irrelevant, just subtler; it means that you won’t get away with just stuffing keywords senselessly into your content, but rather, you’ll need to distribute it intelligently, which is a whole new feat. As a matter of fact, anyone with an economic inclination might have noticed that more and more people are hiring SEO experts these days than in the past. This reflects the need for expert opinions and practice rather than assumptions and hunches.

Onpage optimization

Onpage optimization should be the first action that is undertaken at the time when the decision to optimize a site occurs. The moment you are certain that all pages are ok in terms of optimizing the code or content, you can turn your attention on offpage optimization. Onpage optimization is the way it shows a website in front of a crawler, so you must make a good impression. Onpage optimization consists of:

1 - Ensure that pages of the site are available to search engines. Checking robots.txt file and meta tags that prevent access to content crawlers.

2 - Providing a majority textual content and relevant. Search engines can not index images or complex media, eg video content.

3 - <title> tag must be present on almost every page that we want to be indexed, and more than that must be unique on every page. This tag is worth all the attention, read an article dedicated a page's title.

4 - Meta description is also an important element in a page and not have to miss, because very often it is the content displayed by the search engine in its results, with the title page. Similarly, uniqueness description is appreciated by search engines.

5 - Headingurile represent elements that should be used to confirm the subject of search engine web page. You do not have abused them and one <h1> on enough. You can use <h2> 2.3 s, 2.3 s <h3>. If you can use the other <h>'s is good to use.

6 - content, represented by the text and images on the page, is the most improtant. Worth all the time invested in the creation of original content, unique and relevant the subject. Remember, relevant and unique content is greatly appreciated and engines and visitors.

7 - Keyword Density is a controversial topic in the SEO industry, opinions were divided vis-a-vis whether it counts or not. I think that keyword density is important, being one of the elements that give an idea of ​​the content crawler, together with other factors taken into account by a search engine. Let's not forget that the search engine does not benefit from human reasoning, but by a mathematical algorithm that, based on hundreds of items calculates the relevance of a page.

8 - Keyword prominence refers to how obvious are the keywords in page elements, either tags X / HTML or text content. The more often a keyword appears at the beginning of the elements, the more prominent it is. Look proemineta keyword as basketball players emergence of a group of jokey. :)

9 - Name the file, and here I mean both files x / html and the image or document, PDF, WORD, and so on, should also contain keywords obviously relevant for the contents of that document.

10 - tag usually contains images ALT text version of the picture, just like robots, be they of search engines are of a visually impaired user can not understand images. It is better to be short and concise alternative text images.

11 - sitemap or site map is already an important element in two ways. HTML map can help the user to easily find what they want, especially if the site is large, thick. XML Sitemap is a welcome addition to the search engine, which has such an easy way to index the site content.

12 - page 404 is whether we want to or not, reach a point where many of our visitors. Either because what they seek is no longer available, either a typing mistake, no matter the reason, it is important to have a 404 page to help. An empty 404 page is not useless nor you, nor the user. It should contain at least one form of site search, and references to articles or materials available on the site or even a link to the site map.