If your company has a geographic location, you’ve definitely learned that your website needs local search engine optimisation. However for numerous businesses, local SEO continues to be shrouded in a sense of mystery; what exactly does it mean? What exactly do you need to do? Why do you need it?
Any online business that gets a few or all of its buyers or customers locally needs to consider local SEO. That could be a local eating venue, retail store, medical professional, dental professional or even a solicitor, but it could just as easily be an advertisement company. If you have a physical address in a town and count on individuals to go there, you need to be doing search engine optimisation for that specific location.
Logical reasons why you need Google local
- The amount of online searches for local businesses and organizations is up by 58%
In 2013 the amount of ‘local searches’ (I .e. a search engine search that incorporated a location in it) expanded by 58%. It was more than twice the increase in general search volumes which means that more & more people are searching for local info & businesses through search engines like Google.
- Local consumers are swapping over to the internet to find local businesses
84% of local consumers utilize online search engines and web directories as their primary strategy to find local business; just 18% of individuals utilize old paper directories as their desired method to obtain local info.
- Highest possible conversion levels of all local advertising channels
Local directory marketing has increased conversions rates compared to other, traditional marketing options – up to 50% conversion on certain directories. This means that you’ll convert 1 in 2 leads into an actual customer.
- Local search marketing tactics is targeted & well-timed
Utilizing local search engines & web directories markets your business to local customers at precisely the point that they’re searching for your business. There’s absolutely no better time for you to interact with a potential buyer.
- Awesome return on your investment
Contrary to other marketing (e .g. local papers, leaflets etc…) with local SEO there is no such thing as over exposure. You get to potential customers when they need you not when they don’t. This makes it both cost-efficient and affordable.
ü Just 10% of businesses have claimed their Google Places local listings
The majority of local businesses haven’t got to grabs with internet marketing yet. That leaves the doorway open for you to get a head start before your rivals wisen-up and it gets very competitive. Strike while the iron’s hot.
- Mobile phone web utilisation increase
Increasingly more local consumers utilize mobiles and mobile ‘apps’ to find the perfect local business while they’re strolling around. Local SEO covers both tablet & mobile internet access.
- Most of the perfect opportunities are free
It’s free of charge to claim your listing in Google maps (referred to as Google Places) and to list your business in countless internet business directories. That’s totally free marketing for your business, apart from your time.
- Local newspapers audience is in enormous decline , down 40-50%
Word of mouth is a significant aspect in the achievements of local companies. Get your consumers to review your business online and entice new customers by building your trust and authority.