SEO, or search engine optimization, is a process by which a webmaster seeks to make his or her website appear more highly on a search engine’s results pages by modifying the layout, organization, and overall structure of the site, and by playing with the distribution of keywords. SEO has, for many years now, been a powerful, common cool for developers of websites to deploy in conjunction with pretty designs, but as search engines have grown more advanced, some people have begun to ask whether or not SEO is “dead”. So, is it, or not? Find out more here.
The Logic: SEO’s Days are Done
Some people suggest that SEO no longer works because search engines are simply too smart to fall for the tricks. They reason that the days of PageRank putting a webpage that just lists all the keywords a customer is searching for and all the related long-tail keys near the top are over, so tailoring content is no longer useful. They also suggest that modifying layouts and the like doesn’t work, since the algorithms are no longer primarily using the keyword-stuffed content to determine rankings.
The Real Logic: An Expert’s Take on an Expert’s Issue
In reality, what’s happened is that search algorithms have gotten more and more sophisticated over the years, and as such, the old tricks, naturally, don’t work these days. But that doesn’t mean that SEO is irrelevant. To say so at all is to prove that one has, literally, zero knowledge of how the web works -- or, at least, no common sense at all. Search engines still have to determine a site’s rankings based on keywords in the content; they still ‘browse’ the site more easily if the layout is optimized; they still, in short, fundamentally do the same thing they did before. They just do it better now, by leaps and bounds.
So what does that mean for those interested in SEO? It means that the process is not irrelevant, just subtler; it means that you won’t get away with just stuffing keywords senselessly into your content, but rather, you’ll need to distribute it intelligently, which is a whole new feat. As a matter of fact, anyone with an economic inclination might have noticed that more and more people are hiring SEO experts these days than in the past. This reflects the need for expert opinions and practice rather than assumptions and hunches.