The best way to use SEO to increase your business is to find the right keywords. Most people start their research on the Internet, but that’s really narrowing the choices already. After all, you have to have at least an idea of an area to look in. The key to keywords is to make them popular, but untargeted. So how do you do find one without using the Internet? Think about things that are taboo in industries. For instance, it’s unheard of for a doctor to have reviews on their website, it is seen as “unprofessional”. But how many people Google the term “doctor reviews”? That’s a gold mine. If you are a doctor, targeting the keyword “doctor reviews” on your website will give you a lot of Internet traffic, with almost no doctor competitions. Another profession which has a taboo just waiting for SEO to exploit is the legal profession. Almost the first thing to come to mind when looking for a lawyer is the cost. But by some miracle, the legal profession has decided as a whole to not list their prices. So when we have a lot of people Googling attorney fees, and almost no law firms targeting that keyword, there’s a lot of opportunity.
So now you start to see a trend of professionals that have taboos being keyword goldmines, you can brainstorm from there. Dentists are another profession. When I think of dentists I think of pain, and I want one that causes the least pain. But dentists never talk about how much a visit will hurt on their webpages. Or a veterinarian and costs. We aren’t supposed to be thinking of costs when helping our littlest family members, but this is the real world and a lot of people do. Most veterinarians don’t have anything about cost on their website.
Then you narrow. You have the idea of the keyword, now you use the internet to find the exact phrasing of the keyword idea that has the most traffic. For instance, should you target the word cost or price. Should you say what type of doctor or lawyer, or now. You will start to get keywords like drug defense attorney cost NYC or cancer doctor reviews Boston. That is how you minimize your work, but maximize your success.