What is so cool about this is you can imagine those who never reveal techniques they're using. But that happens with testing and personal discovery and it's something you should do. There are no secrets, but there's a huge amount of knowledge out there that you probably don't know about - yet.
Even though it is nearly 2013 and mobile marketing has been trendy for a while, it is not too late to jump into the fray. Mobile marketing and advertising are not a quick flash in the pan, the statistics prove this. Every day mobile phones do more and more which isn't going to be changing any time soon. There is no time like the present for learning how to get into mobile marketing, particularly if you have been hesitant about getting into the market. The number of mobile users is only growing and this is something that will give your competition an edge on you.
Quit trying to figure out whether or not this is something you should be working with: the answer to that is yes. This is always up to you and if you want to ignore it you're free to do so--at your own peril of course.
If search engine optimization or search marketing are in your wheel house, make sure you understand how much power is held in social signals--signals you can use within your own marketing. This is definitely because of Google and the desire that company has to integrate social media into searching. But it doesn't matter so much why it matters just as long as you do it. You have to do it if you want to rank on the first page of Google. You have to learn a few details and the best approaches for you to choose from.
This shouldn't be brand new information but it should be good news. It is just that you used to be able to ignore a few things without having to give too much thought to the consequences but you cannot do that any longer.
Two very important parts of marketing now are utilizing social media marketing and actively engaging your audience to set up social signals. If you want to excel at search and general marketing, then you'll get with the program quickly. One of the things that works out well is to scale back your overt sales efforts. Sales copy has its time and place and that place is later on, after you've really connected with people. There are a lot of reasons for this and a lot of it is because people are getting so burned out on sales messages. If you have a relationship with your audience and have something solid to offer, they'll see it and be responsive to your message. Keeping an open and flexible mind means that most of the time you are going to be able to see all sorts of new applications that are open to you. After all, with a clear mind, there isn't any reason for you to not apply things that you find in other formats and use them for your own business.