The ethnic hair and Beauty category has been trending up for years now, and at this point there seems to be no end in the foreseeable future. Black Americans spend 18% of their income each year in this category of consumer goods, this chart will sow this and some other interesting details in reference to black consumers and how their spending in the areas of Natural Black Hair Care Products has grown into a marketing phenomenon.
Marketing managers in hair and beauty niches all over the world have noticed the extraordinary sales in this product group, even to the point that foreign investors, primarily Asian entrepreneurs are vying for a share of this market in a big way. There is however resistance in the black community against foreign ownership of black America's dollars. Black Americans have more faith and trust in buying products tailored to their interests when they are owned and advertised through black media.
The impressive sales tells a lot about the habits and particularly the desire for Black Americans to have a beautiful and positive self and public image. If the dollars are available for the taking there will be no end to those who intend to cash in on this market and grab a piece of this mammoth pie. One good example of this uptick is the shift in Black Hair Care to a Natural Black Hair Care perspective. No more is the day when chemical based hair care products are the preferred method, but inversely black consumers, driven by women are turning back to natural, body friendly and sustainable hair care ideals. Decades of damaged hair and even subjecting children to harsh chemical for the sake of a nice hairdo is beginning to wane for the alternative natural hair care techniques and products that give excellent results but without the damage, guilt and future consequences of abusing one's hair.
The future in ethnic hair and beauty is now and Americans have determined to be the ones in the driver's seat for making good decisions in personal care.